Electronic Arts have decided to make a huge commitment by building their very own esports broadcast center right at their headquarters in Redwood Shores, California.
Electronic Arts unveiled their new esports broadcast center early on Friday. The new broadcast studio reportedly contains two studio sets. One is specifically dedicated for competitive titles. As such, it will include seating for the audience, spectator cameras, as well as 360-degree sets, among others. Meanwhile, the other studio will serve as a Player’s Lounge. Aesthetically, it’s said to “mimic a New York loft”, whatever that means, and will come complete with high-tech robotic cameras, as well as directional microphones.
For maximum coverage, the EA esports broadcast center will have a four-person analyst desk, its very own control room, and a green screen area.
EA’s newest esports broadcast center will make its debut with the broadcast of the Madden NFL 19 Challenge this weekend. The event is part of the Madden NFL 19 Championship Series season.
For those interested, you can watch the tournament live for free, on Twitch, YouTube, and Facebook, as well as Mixer.
What Does the Esports Broadcast Center Mean for EA?
Electronic Arts certainly seems to have spared no expense in building their esports broadcast center. This can mean either one of two things. One, is that they’ve found outsourcing a studio too costly already. Or, two, is that they believe that investing in their own studio allows them to maximize their title’s potential growth and revenue.
We’re banking towards the latter.
Electronic Arts is one of the largest gaming companies in all of Americas and Europe. They may have a bit of a love-hate relationship with the mainstream gaming audience, but their games continue to sell out. The likes of FIFA and Madden NFL continue to hold a sizable portion of its respective markets. Not to mention, their titles, such as Battlefield and Titanfall, are among the most popular in its genre as well. Finally, Apex Legends, the surprise Battle Royale hit set in the same world as Titanfall, continues to keep on breaking viewership records. It’s only a matter of time before it becomes a full-fledged esport, if it already isn’t.
There’s also the matter of Battlefield V: Firestorm releasing on March 25.
With so many established and potential esports title in their stable, perhaps it was only natural that EA decided to invest in their own esports broadcast center.
What do you think of EA’s decision to build their own esports broadcast center? What games are you excited to see the most played there? Be sure to let us know your thoughts in the comments down below.
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